Building a brand is one thing but building a quality & successful brand that sells itself is an entirely different story.This story of a young entrepreneur from Kashmir, Javid Parsa popularly known as Javid “Selfie” Parsa proves it again that nothing can stop you from fulfilling your dreams if you believe in yourself.
Javid Parsa is the Owner/CEO of Kathi Junction, Sarah City Cente which has overtaken and turned to be a favorite place to sit, chat, eat, discuss, celebrate. Taking selfies with his customers at KJ & sharing on his social media profiles was something innovative he did, leading to a sort of promotion along with building an emotional bond of trust & loyalty with his customers. The 28 year old entrepreneur left his job at Amazon, paying him a 6 figure salary to serve his own people back in kashmir. He was even mocked for this step by his villagers but he proved to be a true entrepreneur and a risk taker & his success is a living proof that consistent hard work in the right direction does pay.
Today he writes on his social media profile about his eighteen months of successful journey with Kj.
He writes :
Eighteen months ago when I had opened Kathi junction at sarah city center, I did not have the faintest idea that I had set the foundation of the brand in Kashmir valley. Every time a new branch opens in Kashmir, people come up to congratulate me thinking it is mine.
I started my outlet with the risk of bringing in an outsider brand into the kashmiri market but little did I know that my efforts would bear fruit and people would love me so much. So much so that my outlet brought laurels to the brand that today Kathi Junction has four branches across the city.
Not just Srinagar, KJ will soon open up in semi-urban markets like baramulla and pulwama.
It makes me proud when people come up to congratulate me on the openings, but I must tell you, I own only one Kathi Junction, your favourite one at Sarah City Center.
But I won’t shy away from proclaiming that I am proud that my efforts lead to people loving the brand and also that I inspired people and made them believe that this brand will be successful all across the valley.
I wish them the best and more!
But while you eat with us at sarah city center, anticipate the startup of#BrandParsa very soon!
Stay tuned ?✌?️
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